I'm Terell Cobb, Principal Design Leader at Microsoft. For 14 years I've led product design across enterprise software, financial services and logistics — most recently shaping agent platforms, knowledge systems and AI creation tools. I build the operating models where Design, Engineering and Product move as one team, from strategy through release.
I've worked as a product leader, a designer and a developer — and I run my own firm. From a youth nonprofit to the Fortune 500, I lead from every seat at the table because I've sat in each one.
I connect enterprise AI strategy, experience architecture and engineering delivery — and stay hands-on while doing it.
Set experience direction for agent lifecycle, governance, trust and human–agent collaboration across enterprise platforms.
Connect engineering teams with design partners, clarify ownership and dependencies, and guide initiatives all the way through release.
Orchestrate leadership conversations on strategy, ownership and delivery trade-offs using product narratives and experience maps.
Helped stand up and scale global design capability — team formation, hiring, onboarding and delivery — with partners across regions.
I still design. Credibility with makers comes from doing the work — and it keeps strategy honest.
Design, Engineering and Product share ownership, dependencies and one release plan. AI and agents now sit inside that way of working, not beside it.
Experience mapping, customer advisory conversations and tight feedback loops set priorities — not the loudest opinion.
Through reorgs and leadership turnover, I set the rhythm — reviews, syncs, a shared backlog — that keeps teams shipping and partners aligned.
I talk about AI experience strategy, how Design and Product build together, and how to grow teams where every voice gets heard.
A keynote on how design leaders rebuild their teams, their language and their focus as the craft of UX is being remade.
“I don't believe that you fail. I believe that you learn.”
I’m leading and architecting a faster way of working between Engineering, PM and Design — and creating the solutions and guidelines for a first-class admin experience across the full agent lifecycle, from the moment an agent is instantiated to the moment it’s available to users.
Today I lead four efforts across three engineering teams, while driving the future direction of those teams and the solutions they build.
I’m leading strategic design direction for Microsoft Agent 365 — driving the earliest ideation, framing and prototyping that now guide the product’s vision across SLT and multiple global teams.
I’m shaping the central plane’s core design foundations: mapping the agent lifecycle, defining management flows, establishing AI-first UX principles, and making sure trust, transparency and human–agent collaboration show up consistently across Microsoft 365 and Teams. I run workshops with engineering, design, product and sales to refine onboarding, publishing, creation, trial experiences and persona-driven agent behaviors, while orchestrating daily LT alignment and directing delivery across several critical areas of the Agent 365 ecosystem.
Through vision storytelling, iterative design rollouts and deep cross-functional partnership, I’m helping bring a secure, enterprise-ready agent platform to market — one that gives companies real control, visibility and confidence in how AI agents operate at scale.
I led the strategic direction of the BIC Agent Cloud design organization — building several teams, doubling team capacity within months, and establishing the frameworks, DRIs, OKRs and operating rhythms behind a six-month, multi-million-dollar initiative to monetize the platform.
I strengthened partnerships across Design, PM, Engineering and SLT by driving clarity in knowledge systems, improving data quality, and orchestrating major advances in knowledge creation, testing, validation and the Library-to-Tools transformation. I built the Data Workspace and Knowledge Hub; launched RAG-based knowledge, federated search, external actions and bring-your-own-model (BYOM) experiences; and expanded our AI ecosystem across prompts, functions, models and tools — resulting in exponential growth in MAU and the first integrated model infrastructure strategy for the org.
Through hands-on design leadership, workshops, coaching and cross-team orchestration, I reshaped Prompt Builder end to end, unified the knowledge flows across Power Platform, Copilot Studio and Agent Cloud, delivered AI tools for business process automation, and guided the organization toward a connected, scalable, AI-powered ecosystem that raised product quality, speed and impact across every team I partnered with.
I stepped into Intelligent Order Management as its first designer, strengthening the partnership model between Design, PM and Engineering while driving customer-focused releases across onboarding, order rules, custom connectors and 5x5 improvements.
I led design planning, scoping, hiring and costing rhythms, unified our tracking across Azure DevOps and Figma, and created new opportunities for DesignOps to improve efficiency, quality and clarity. Beyond building the team, I introduced rapid research techniques — conversations with customers in the sales pipeline, and experience reviews connecting my team with adjacent experiences in IDP, SCV and SCM.
I helped bring coherence to end-to-end supply chain workflows and clarified ownership across tightly interdependent teams. My work supported major investments in subscription ordering, BOPIS flows, inventory orchestration, partner marketplaces and early AI/ML-driven insights — advancing IOM’s role as a scalable, customer-centric control tower for modern retail and enterprise operations.
I co-led the redesign and re-engineering of Microsoft Cloud for Sustainability, partnering with four design teams to take the product from early concept through launch under tight deadlines.
I drove alignment across information architecture, insights, scorecards, dashboards and video storytelling, so the experience delivered accurate emissions data, configurable models, dynamic calculations and actionable sustainability insights with consumer-grade clarity. Alongside reenvisioning and restructuring the product, I traveled to Denmark to host and drive its digital transformation.
My work supported a unified data model, an ecosystem of intelligent connectors, and visual dashboards that help organizations track, allocate and report their environmental impact with precision. By guiding cross-discipline collaboration and keeping teams focused through daily creative partnership, I helped shape a product that lets customers meet sustainability goals with real-time data, informed action and confident public reporting. I’m truly grateful to have helped lead work that matters for the planet.
I led design for Dynamics 365 Project Operations, bringing sales, resourcing, project management and finance workflows together into one cohesive experience.
I partnered across global mobile experience teams — including Office Media, Platform, OST Mobile, MileIQ and PowerApps — to align strategies and establish a unified approach to mobile design, and set a consistent rhythm of business with PMs. An early adopter of Figma, I championed FigJam as a shared alignment tool between PM and Engineering, delivered foundational Time & Expense vision work to product leadership, and supported engineering through critical bug fixes that kept GA on time.
By building trust, coaching my team and modeling strong partnership habits, I empowered designers through collaboration and care — raising engagement across disciplines and strengthening both the quality of our work and the culture that produced it.
I transformed Dynamics 365 Sales workflows across desktop, mobile and offline solutions, delivering intuitive, on-the-go sales experiences that support fast, informed decisions across international markets.
As a design leader and systems thinker, I balance product vision, customer insight and business strategy. I led through service design, enterprise UX, mobile innovation and cross-functional partnership — uniting global teams around a clear vision and empathy-driven practices, and shaping the design frameworks behind the work.
I thrive in ambiguity, communicate with executive maturity, and consistently raise the bar on user experience and organizational impact through disciplined, customer-centered design.
I'm exploring Head of Design, Design Director and VP of Design roles — remote or in Dallas–Fort Worth. Let's talk about what your team needs to ship.
